About – JVTDA

About JVTDA

A Community-Led Initiative

The Jibhi Valley Tourism Development Association (JVTDA) is a collective effort by local residents, tourism stakeholders, and community leaders committed to promoting eco-friendly and responsible tourism in the Seraj Valley of Himachal Pradesh.

Established with a shared vision of preserving the region’s natural beauty, cultural heritage, and community well-being, JVTDA works to ensure that tourism grows in harmony with the people and landscapes that make Seraj unique.

As visitor numbers continue to increase, the need for thoughtful tourism practices has never been greater. Through awareness, collaboration, and community participation, JVTDA seeks to protect the ecological and cultural balance of the valley while creating meaningful opportunities for local communities.

The People Behind the Initiative

JVTDA is guided by individuals who share a deep connection with the valley and a commitment to its future.

Capt. Kishan Chauhan (Retd.)

President

Providing leadership and direction to initiatives that promote responsible tourism and community engagement across the Seraj Valley.

Lotam Ram

Chief Secretary

Working closely with local stakeholders and institutions to strengthen sustainable tourism practices and community participation.

Padam Singh

Sr. Advisor

Provides strategic guidance and insights to support JVTDA’s mission of promoting responsible tourism, community participation, and sustainable development across the Seraj Valley.

Sandeep Kanwar

Sr. Advisor

Supporting the Association with guidance, mentorship, and expertise to ensure tourism development remains aligned with the interests of local communities and the environment.

Ankit sood

Sr. Consultant

Offering valuable expertise and mentorship to advance responsible tourism and community development.

Eilu Ram

Sr. Vice President

Supporting strategic initiatives and strengthening collaboration between communities, stakeholders, and tourism partners.

Jagdish Chand Thakur

Gen Secretary

Coordinating programs, partnerships, and day-to-day initiatives that advance JVTDA’s mission and objectives.

Lal Singh Thakur

Treasurer

Overseeing financial stewardship and ensuring transparency in the management of Association resources.

Why We Came Together

Tourism has brought new opportunities to the region, supporting livelihoods and creating greater awareness of the valley’s remarkable landscapes and culture.

At the same time, increasing visitor numbers place growing pressure on fragile ecosystems, local resources, and traditional ways of life.

Recognizing both the opportunities and responsibilities that tourism brings, local stakeholders came together to form the Jibhi Valley Tourism Development Association.

Our purpose

The goal is simple: to encourage tourism that respects nature, values culture, benefits local communities, and safeguards the serenity that defines Seraj.

Safeguarding Ecology

Protecting forests, water sources, and fragile ecosystems

Respecting Traditions

Preserving local culture, customs, and way of life

Empowering Communities

Creating opportunities and involving locals in tourism decisions

Preserving Serenity

Maintaining the calm, balance, and character of Seraj Valley

साझा भविष्य की हमारी परिकल्पना

हम ऐसे भविष्य का निर्माण करना चाहते हैं जहाँ पर्यटन स्थानीय समुदायों की समृद्धि का माध्यम बने, प्रकृति और पर्यावरण की रक्षा करे, सांस्कृतिक विरासत को संरक्षित रखे, और सेराज घाटी की विशिष्ट पहचान को आने वाली पीढ़ियों के लिए सुरक्षित बनाए।

join the movement

Responsible tourism begins with collective action. Join us in protecting the ecology, culture, and serenity of the Seraj Valley.

BECOME A VOLUNTEER

Join awareness drives, initiatives, and local community efforts.

Partner With Us

Collaborate on responsible tourism, sustainability, & cultural initiatives.

Support the Cause

Help strengthen community-led efforts across the Seraj Valley.